Marketing by meme — could it be a thing?
How do you sell to young people in the age of adblock? Forget snapbacks on Twitter, avoid drama-prone influencers, and beware the double-edged sword of #woke-ness. Elizabeth suggests where you might want to head instead.
Here are some things we mentioned or drew from:
- Please fill out the Alberta Podcast Network listener survey
- We missed last month because of The Drowsy Chaperone
- That time when Arby’s tweeted about its waifu
- Fast food Twitter accounts sassing each other over and over
- Todd in the Shadows disapproves
- Technically, a corporation is like a person under the law, but they don’t need to act like it
- The whole Gritty thing
- Did the Oilers Win?
- The Starbucks influencer campaign with drag queens and beauty YouTubers
- That Fyre Festival doc
- We always end up talking about Jake Paul (Episode 2) and Logan Paul (Episode 3)
- Linda Hoang, a good influencer who adds a lot to the conversation on Don’t Call Me A Guru
- The James Charles situation
- Kermit sipping tea meme
- hbomberguy on woke brands
- Nike did well with Colin Kaepernick ad but also faces backlash to policy for pregnant employees
- Pride Skittles
- Not-very-old things that Elizabeth sees nostalgia for:
- The campaign to get Avengers: Endgame to beat Avatar at the box office
- The Evil Duolingo Owl meme
- The Starbucks cup in Game of Thrones
- The Blair Witch Project’s viral marketing
- Noted memester Elon Musk
- Philosophy Tube explains how Elon Musk appropriates counter-culture
- Sorry for the McDonald’s ear worm
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- The Edmonton Public Library, provider of the Overdue Finds podcast and Kanopy
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Remember to fill out the listener survey before June 17, 2019.
Remember to fill out the listener survey before June 17, 2019.
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Questions? Comments? Email us at thatsathingyeg@gmail.com or tweet at us: @thatsathingyeg.
Many thanks to our podcast host, Transistor. Our theme music is Ragtime Dance by Scott Joplin.