Karen grew up in the golden age of CanCon. But Elizabeth’s generation prefers Spotify and YouTube to radio and TV. So are Canadian content rules even a thing anymore? And should they be?
How do you sell to young people in the age of adblock? Forget snapbacks on Twitter, avoid drama-prone influencers, and beware the double-edged sword of #woke-ness. Elizabeth suggests where you might want to head instead.