A sometimes belated, already outdated guide to your teens, tweens and everything under 20.
Can CanCon continue?
Karen grew up in the golden age of CanCon. But Elizabeth’s generation prefers Spotify and YouTube to radio and TV. So are Canadian content rules even a thing anymore? And should they be?
Marketing by meme — could it be a thing?
How do you sell to young people in the age of adblock? Forget snapbacks on Twitter, avoid drama-prone influencers, and beware the double-edged sword of #woke-ness. Elizabeth suggests where you might want to head instead.