How do you sell to young people in the age of adblock? Forget snapbacks on Twitter, avoid drama-prone influencers, and beware the double-edged sword of #woke-ness. Elizabeth suggests where you might want to head instead.
Elizabeth discusses Markiplier, Jacksepticeye and PewDiePie, the Father, Son and Unholy Spirit of Let’s Play videos. What accounts for their popularity? What can and should they do with their influence? And why is Karen so goth in this episode?